Executive Summary
The objective for Abbas Trucks was to catalyze market demand for their DAF Truck inventory within the Kenyan region. By transitioning from general awareness to a data-driven conversion strategy, we successfully bridged the gap between digital visibility and tangible sales acquisition.
Total Reach
26.5k
Unique Potential Buyers
Impressions
51.3k
Strategic Visual Impacts
Engagements
598
Meaningful Interactions
Conversions
93
WhatsApp Leads
The Objective
The primary mission was to intensify lead generation and accelerate sales velocity. The client required a sophisticated digital infrastructure that moved beyond passive engagement to generate high-intent inquiries from qualified buyers ready to invest in commercial assets.
The Strategic Solution
-
01.
Audience Psychographics
Analysis of logistics entrepreneurs and fleet managers with a high propensity to purchase.
-
02.
Creative Excellence
Engineering high-impact visual assets to establish brand authority in the Kenyan market.
-
03.
Precision Targeting
Laser-focused deployment to reach segments with verified commercial interest.
Ad Creative Preview
Conversion Results
Conclusion
By aligning premium visual storytelling with algorithmic precision, we transformed the Abbas Trucks digital presence into a high-performance lead generation engine. The result was a significant influx of 93 direct sales inquiries, providing the client with a robust pipeline of qualified prospects.
