Executive Summary
The objective for AL-Mahdi Auto Parts LTD was to strategically clear high-value inventory of Heavy Commercial Vehicle (HCV) tires. By analyzing market price points and focusing on the unique selling propositions (USPs) of the brand, we targeted specialized demographics to ensure rapid stock movement.
Total Reach
7.5k
Unique Potential Buyers
Impressions
11.8k
Strategic Visual Impacts
Engagements
926
Meaningful Interactions
Conversions
46
WhatsApp Leads
The Objective
The primary mission was to liquidate specialized tire inventory for commercial fleets. The client needed to clear stock efficiently by connecting with heavy-duty vehicle owners who prioritize durability and competitive pricing over generic consumer tire options.
The Strategic Solution
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01.
Market Intelligence
In-depth research on current tire pricing to position AL-Mahdi as the most competitive provider.
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02.
High-Propensity Targeting
Directly reaching owners of trucks and buses—the specific demographic with an immediate need for HCV tires.
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03.
USP Optimization
Focusing communication on the brand's reliability and specialized commercial application.
Tire Campaign Creative
Conversion Results
Conclusion
By bypassing generic audiences and focusing strictly on commercial fleet stakeholders, we successfully cleared stock and generated 46 high-value leads. Our research-driven approach to pricing and USPs ensured that AL-Mahdi Auto Parts LTD maintained a strong market presence throughout the liquidation process.
