Executive Summary
The campaign for Ruman Campaigns focused on the sale of 38 high-end 4-bedroom townhouses in Mtwapa. By analyzing architectural value and buyer purchasing power, we moved beyond generic advertising to find high-net-worth individuals ready to invest.
Total Reach
5.8k
Targeted Individuals
Impressions
6.8k
Strategic Property Views
Engagements
2.3k
Post Interactions
Conversions
59
Lead Forms Filled
The Objective
The core mission was to secure qualified buyers for 38 townhouses. The client required a strategy that filtered out casual browsers and identified potential buyers with the specific financial capacity to meet the project's payment plans.
The Strategic Solution
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01.
Architectural Analysis
Reviewing drawings to identify the lifestyle needs of the target resident.
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02.
Financial Modeling
Calculating required salary levels and income brackets to ensure payment plan affordability.
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03.
Strategic Filtering
Using data to isolate "Who has the money to buy this" before deploying the campaign.
Campaign Creative
Conversion Results
Conclusion
By aligning high-value property assets with rigorous financial profiling, we delivered 59 high-quality lead forms. We successfully narrowed the funnel to only those who could afford the payment plan, ensuring the client's sales team dealt only with serious, qualified prospects.
